Plush Doll Keychains
Designed by students, for students.
Soft, squishy, and impossible not to love — Zoonies are collectible plush keychains that bring a little joy wherever you go.
Zoonies are plush doll keychains — palm-sized, ultra-soft companions you can clip onto your bag, keys, or backpack. Each one wears an adorable animal hood and represents a virtue we believe every student deserves to feel.
Created by a team of Auckland students who love cute aesthetics and collecting, Zoonies are made to be affordable, lovable, and kind to the planet — with environmentally conscious packaging you'll feel good about.
Find them all! ✨
Each Zoonie has its own personality and colour — can you collect the whole set?
The pink bunny who reminds you to be gentle — with others and yourself.
The orange fox who bounces back, no matter what the day throws at you.
The coral bird who wears its heart on its sleeve — literally.
The sky-blue pup who helps you notice the little good things.
The sunny bear who cheers you on to be unapologetically you.
Zoonies are for anyone aged 8 to 20 who appreciates the joy of collecting, expressing themselves, and carrying a little piece of comfort through the school day.
From Year 7 through to university — Zoonies are designed with you in mind.
If kawaii, pastel colours, and soft textures are your thing, you'll feel right at home.
Five unique characters to find, trade, and display. The hunt is half the fun!
Palm-sized at ~10 cm — the perfect clip-on companion.
Zoonies started as a student project in Auckland — and every choice we make reflects what we stand for.
Designed by students, for students. We're building the brand we wished existed — from local markets in Takapuna and Browns Bay to your backpack.
We care about the planet. Our packaging is environmentally conscious, because feeling good shouldn't cost the earth.
Cute shouldn't break the bank. Zoonies are priced so more students can collect, gift, and enjoy without the guilt.
Each character represents a value — kindness, resilience, love, gratitude, confidence — because small reminders can make a big difference.
Be the first to know when Zoonies drop. Sign up for early access, launch updates, and exclusive pre-order perks.
We'll let you know the moment Zoonies are ready to find their new homes.